The Hot Wheels franchise has traditionally been for school years kids. Fisher Price Hot Wheels Little People Racing Loops Tower ($29.99) changes all that with a set designed for children 18 months and up, though I would suggest holding off until more like two to three years of age. Unlike most Hot Wheels sets, this one uses pre-fixed ramps; there is no track building here. Plus, the cars are sized accordingly. There are two ramps used for racing, and an additional one that sends the car through a pretend hoop of fire and off a cliff! There are additional props for automobile play, like a car wash and gas station. And, as the name suggests there are 360 degree loops! Sounds and music accompany the play (at least until mom or dad decides enough is enough).